eCommerce
Frequency Of Digital Content Purchasing By Country, December 2012 [CHART]
11% of internet users in the US say they regularly pay for digital content such as newspapers, TV programs, film, eBooks, music and smart phone apps.
Read MoreConsumers Who Buy From Cause-Supporting Brands, 2010 & 2012 [CHART]
Nearly half of those who bought from cause-supporting brands in 2012 said they did so monthly.
Read MoreSocial Purpose Triggers Purchases, 2008-2012 [CHART]
In 2012, consumers considerably redoubled their focus on buying from societally engaged brands.
Read MoreMost Effective Email Segmentation Methods, 2012 [CHART]
Email list segmentation by demographics was the most popular technique used by marketers in 2012.
Read MoreIn-Store vs eShopping Preferences By Demographics, December 2012 [CHART]
59% of the Americans aged 18-64 surveyed online said they would rather make a purchase in-store than on their computer (31%).
Read MoreCross-Channel Strategy Benefits, December 2012 [CHART]
3 in 4 retailers have a cross-channel strategy (51%) or are working towards one (24%).
Read MoreActions Prompted By Social Ads By Race, December 2012 [CHART]
While 1 in 3 social media users agree that ads on social networking sites are more annoying than other online ads, 15% have shared a social ad.
Read MoreHow People Prefer To Get Information, December 2012 [CHART]
Across 18 different categories, postal mail is preferred in 15.
Read MoreLikelihood To Purchase Based On Customer Service Satisfaction, Q1 2012 [CHART]
86% of consumers who reported being very satisfied with their most recent customer service interaction with a company were likely to repurchase.
Read MoreeCoupon Reimbursements By Income [INFOGRAPHIC]
RevTrax said that ‘areas with higher income levels use the most digital coupons, activating nearly 100% more coupons than those at or around the median.’
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