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eCommerce

US Retail E-Commerce Spending, Q1 2007 – Q4 2012 [CHART]

Retail e-commerce spending grew by 15% year-over-year in 2012 to reach $186.2 billion.

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Email Read Rates By Sector, Q4 2011 vs Q4 2012 [CHART]

Average email read rates around the world were less than 17% in Q4 2012, slightly down from a year earlier.

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How SMBs Are Using Customer Relations Management Systems, February 2013 [CHART]

Beyond managing contacts (94%), 65% of SMBs are using their CRM for lead nurturing, and 59% each for email marketing and sales forecasting.

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Global Average B2C eCommerce Sales Per Online Buyer by Region & Country, 2011-2016 [TABLE]

Average spending per user is lower in China but the sheer growth in China’s digital buyers is staggering.

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Global Online Buyers By Country, 2011-2016 [CHART]

The US will remain the single country with the largest share of worldwide B2C ecommerce spending, at 29.6% in 2013—down from 31.5% in 2012 despite relatively strong growth.

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Top 5 Countries In B2C eCommerce Sales, 2011-2013 [CHART]

Sales in North America grew 13.9% to a world-leading $364.66 billion in 2012—a figure expected to increase 12.2% to $409.05 billion this year.

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Global B2C eCommerce Sales By Region, 2011-2016 [CHART]

In 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time.

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Holiday In-Store Mobile Shopping Experience, February 2013 [CHART]

More adult mobile owners used their devices to help them shop during the 2012 holidays than during the 2011 season.

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Online Shopping Cart Metrics, Q3 2011 – Q3 2012 [CHART]

The add-to-cart rate increased by 2 percentage points, while the cart conversion rate decreased by 2.7 points from 2011 to 2012.

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Shopping Cart Abandonment Rates, Q4 2009 – Q3 2012 [CHART]

Over the past four years shopping cart abandonment rates have run in the 60% range, meaning six in 10 shoppers who place items in a cart do not check out.

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