eCommerce
Beyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]
This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.
Read MoreApple Free vs Paid App Revenues, February 2013 [CHART]
In-app purchases accounted for a new high of 76% of revenue in the Apple App Store for iPhone in February 2013, up from 53% in January of last year.
Read MoreGoogle Universal Search Results By Content Type, 2012 [CHART]
A new study show the visibility of Google Shopping in Google’s Universal Search results dropped significantly after the search engine implemented a new paid inclusion model.
Read MoreGoogle's Universal Search [INFOGRAPHIC]
This infographic from Search Metrics illustrates their study of Google’s Universal Search results.
Read MoreLocal Business Searches Resulting In Purchase By Device, March 2013 [CHART]
Almost 86 million people use their mobile phones to seek local business information in the US.
Read MoreUS Online Buyers By Generation, 2010-2016 [TABLE]
eMarketer’s estimate of online buyer penetration among internet users puts the figure at 63.7% for the 65-and-older population by the end of 2013.
Read MoreMultitainment Behavior By Generation, March 2013 [TABLE]
81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.
Read MoreHow eTailers Can Help Boost CPG Manufacturers' Sales, Q2 2012 [CHART]
100% of eTailers believed new product launches and exclusive product offerings would entice shoppers.
Read MoreUS Online CPG Sales, 2010-2015 [CHART]
Online CPG sales are expected to grow at a 25% compound annual rate from 2012 to 2015.
Read MoreLuxury Shoppers mCommerce Activities, 2011 & 2012 [CHART]
Mobile shopping activity among affluent luxury shoppers in the US saw substantial increases in 2012; the percentage of respondents shopping or purchasing via mobile increased from 22% to 38%.
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