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eCommerce

Social Media-Inspired Purchases, July 2013 [CHART]

Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online.

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Us Mobile Buyers By Device, 2011-2017 [TABLE]

Nearly 71 million tablet owners will make purchases via their device this year, compared with 53 million buyers using smart phones.

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eCommerce Customer Acquisition Channel Comparison, 2009-2013 [TABLE]

Organic search has not only accounted for the greatest percentage of acquired customers over the past 4 years, but it also boasts the highest CLV relative to the average.

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Products LGBT Smart Phone Users Have Purchased On Mobile Device, May 2013 [TABLE]

15% of LGBT smartphone owners and the same percentage of tablet owners purchased hotels via their respective devices in the preceding three months.

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US LGBT Mobile Travel Planners, May 2013 [TABLE]

Smart phone penetration among gay and lesbian web users reached record heights in 2012, at 91% and 82%, respectively.

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Global eCommerce Penetration By Country, 2011-2017 [TABLE]

Western Europe and North America are the only regions in the world where a majority of the online population is also a digital buyer.

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Global B2C eCommerce Sales By Region & Country, 2011-2016 [TABLE]

Other fast-growing regions include Latin America, where total spending will reach $45.98 billion this year, or 3.8% of the total.

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Global B2C eCommerce Sales Growth By Region & Country, 2011-2017 [TABLE]

Asia-Pacific already accounts for nearly a third of all B2C eCommerce sales in the world, a share of the total just below North America’s.

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Global B2C eCommerce Sales By Region, 2011-2016 [TABLE]

This year alone, B2C ecommerce sales are expected to grow 23% in the Asia-Pacific region.

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Millennial Moms' Influence Over Purchase Decisions, June 2013 [CHART]

Millennial mothers share information about a range of products or services with others, and are more likely than the average mother to like, recommend, re-tweet or re-pin products or services online.

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