eCommerce
US Adult Digital Buyer Penetration By Generation, 2013 & 2017 [TABLE]
eMarketer estimates that three-quarters of boomer internet users in the US—45.2 million people—will be digital buyers by year’s end.
Read MoreUS Desktop-Based eCommerce Spending, Q1 2007 – Q2 2013 [CHART]
Retail e-commerce spending (excluding mobile) grew by 16% year-over-year in Q2 to reach $49.8 billion.
Read MoreNumber Of Sites Used To Research Online Purchases, April 2013 [CHART]
While 34% said they only visited one site to research their last purchase, half had gone to two or more sites, which also means they took their time before buying.
Read MoreTypes Of Data Used To Drive Marketing, August 2013 [CHART]
45% of global marketers agree that data is the most underutilized asset in their organization.
Read MoreB2C Marketers' Customer Insights, August 2013 [CHART]
Almost 9 in 10 B2C marketers believe they could do a better job at customer engagement with access to more comprehensive data sources; only a minority have a clear understanding of their customers.
Read MoreSMBs' Use Of Social & Mobile Tools, August 2013 [TABLE]
72% of SMBs are using social media to promote their businesses, with 66% reporting “extremely” or “very” high levels of engagement with their customers.
Read MoreEffect Of Branded Mobile Apps, February 2013 [CHART]
More than half of mobile device users worldwide said they regularly used brand, product or store apps.
Read MoreTop Retail Website Load Times, July 2013 [CHART]
The median load time for home pages of the top 500 US retail websites continues to slow down, climbing to 7.72 seconds during the Summer from 7.65 seconds in the Spring of this year, and far above the ideal load time of less than 3 seconds.
Read MoreFashionistas' Online Influences [INFOGRAPHIC]
NetBase created this infographic to illustrate the findings of their research about fashionistas’ online influences.
Read MoreMost Common Tablet Activities By Age, July 2013 [CHART]
While young (18-29), middle-aged (30-49) and and older (50-64) tablet users display strikingly similar levels of use of their devices, they sometimes differ when it comes to their preferred activities.
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