eCommerce
eTailing: Comfort With Mobile Purchases By Price Range & Device, August 2013 [CHART]
29% of tablet owners are willing to spend at least $500 on retail purchases from their device, almost double the percentage (16%) of smartphone owners willing to spend that much.
Read MoreCross-Device Shopping Research & Purchase Behavior, August 2013 [CHART]
Consumers are using various devices to conduct retail shopping research, and are often crossing from one device to another to make purchases.
Read MoreMobile Device Share Of Online Conversions, August 2013 [CHART]
A study of 100 million conversion events across 4 major verticals and multiple devices reveals that 31% of said conversions took place on a mobile device.
Read MoreGmail Tabs Open Rates By Email Service, August 2013 [TABLE]
Open rates may have been negatively affected (depending on the research), but value per open may turn out to increase, at least according to one source.
Read MoreSmart Phone Shopping Activities, Q1 2013 [CHART]
The most common activity among smart phone shoppers in Q1 was using a store locator (70%).
Read MoreMotivations For Using Digital Media, August 2013 [TABLE]
Compared to consumers in 32 other countries, Americans are among the least motivated to use digital media for self-expression, even using online media typically associated with self-expression (such as blogging) more out of a desire for entertainment.
Read MoreTypes Of Goods & Services Bought On Mobile Devices, August 2013 [CHART]
Mobile commerce sales are on the rise, and mobile owners spent $4.7 billion on retail goods during the second quarter.
Read MoremCommerce Prompted By Mobile Promotional Email, December 2012 [CHART]
Only 6.1% of respondents had actually bought something on their smartphone or tablet after reading a promotional email.
Read MoreMost Likely Brand Emails To Be Opened, February 2013 [CHART]
Almost seven in 10 said they were likely to open emails from brands whose products they often purchased either online or in brick-and-mortar stores.
Read MoreRetail Advertisers Mobile Post-Click Action, Q1 2013 [CHART]
Mobile commerce, store locator and site search are among the top actions retail advertisers are using to drive web and foot traffic.
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