eCommerce
Parents' Mobile Content Activities, August 2013 [TABLE]
Nearly seven out of 10 parents in the survey owned a smart phone, 44% had a tablet and 21% an eReader.
Read MoreConsumer Attitudes Toward eCommerce By Demographic, January 2013 [TABLE]
40% of the young men subscribed to the statement, “Ideally, I would buy everything online.”
Read MoreShare Of eCommerce Site Visits By Source, Q2 2012 – Q2 2013 [CHART]
About one-third of the sampled e-commerce site visits in Q2 came from search, compared to roughly 2.4% from email and just 1.1% from social media.
Read MoreeCommerce Conversion Rates By Device, Q2 2012 – Q2 2013 [CHART]
During the second quarter of the year, tablet traffic converted as well as traffic from traditional computers, while maintaining a similar average order value.
Read MoreOnline Channels Where American Mothers Talk About Products & Services, July 2013 [CHART]
Well over half of mothers posted about products or services on social media.
Read MoreFrequency With Which US Internet Users Are Concerned About Privacy By Activity, June 2013 [CHART]
87% of respondents said they were concerned about their privacy at least some of the time when shopping on the web.
Read MoreTop Business Objectives For Online Advertising, September 2013 [CHART]
More companies cite lead generation (37%) than branding (27%) as their main social media advertising objective.
Read MoreImportance Of Omnichannel Strategy Elements, June 2013 [TABLE]
An aligned customer experience was the most important aspect of an omnichannel strategy for marketers worldwide, followed by more logistical tactics like inventory visibility and fulfillment.
Read MoreHoliday mCommerce Sales Share By Device, 2011 & 2012 [TABLE]
In March 2013, according to IBM, the iPad passed the iPhone as the largest driver of mobile traffic to retail sites.
Read MoreMillennials' Retail Shopping Behavior, September 2013 [TABLE]
81% of Millennials’ retail spending occurs in brick-and-mortar stores.
Read More