eCommerce
Social Revenue Per-Visit, Q4 2012 vs Q4 2013 [CHART]
None of the major platforms’ revenue-per-visit (RPV) grew quite as quickly on a year-over-year basis as Tumblr: the network’s RPV shot up by 340% to $1.10 in Q4 2013.
Read MoreOnline Shoppers Who Will Share Preferences For Relevant Emails From Retailers, December 2013 [CHART]
Nearly seven in 10 said they would disclose personal facts if the emails they received were more relevant as a result.
Read MoreWillingness Of Online Shoppers To Get Retailers' Personalized Marketing Emails, December 2013 [CHART]
Fully 82% of those polled were at least somewhat willing to handle the increase in messaging.
Read MoreLikelihood Online Shoppers Will Buy More As A Result Of Personalized Emails, December 2013 [CHART]
81% of respondents said they were at least somewhat likely to make additional purchases, either online or in-store, as a result of targeted emails.
Read MoreLikelihood Of Making A Purchase From A Social Network, January 2014 [CHART]
Almost 1 in 5 social network users will make a purchase directly through a social platform this year.
Read MoreParents Who Have Or Will Buy Mobile Apps For Their Children, November 2013 [CHART]
Most parents in the US—68%—already had or intended to purchase apps for their children ages 2 to 10.
Read MoreUS Holiday Season eCommerce Conversion Rate, 2012 & 2013 [CHART]
Holiday season ecommerce conversion rates also saw a leap between 2012 and 2013, most dramatically on Cyber Monday, when they increased from 3.3% to 3.8%.
Read MoreUS Holiday eCommerce Growth, 2013 [TABLE]
Revenues over the two-month period from the beginning of November to the end of December climbed 12% year over year.
Read MoreUS eCommerce vs Total Holiday Sales, November & December 2013 [CHART]
Total holiday retail sales in 2013 increased by 3.8% year over year for a total of $601.8 billion.
Read MoreConsumer Attitudes Toward Personalized Shopping Experiences, January 2014 [TABLE]
1 in 5 consumers say they have encountered personalized offers and promotions in-store, while 27% have seen them online.
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