eCommerce
Most Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]
Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.
Read MoreMobile-Only Audiences For Top Online Sites, February 2013-January 2014 [CHART]
Mobile-only visitor counts to leading publishers are growing rapidly, belying the notion that consumers are accessing content from both desktops and mobiles.
Read MoreeTailing Share Of Total Market, 2014 [CHART]
Online orders made using mobile devices last year are estimated to be as high as 13.8% share of all e-commerce orders in the US, and could grow to 19.9% share.
Read MoreMost Important Areas Of Online Marketing Focus, 2012-2014 [CHART]
In 2012, big data wasn’t even in the picture. By 2013, the first year the response was an option, more than one-third of marketers chose it.
Read MoreMost Common Purchases On Mobile Phones, Tablets & PCs, March 2014 [TABLE]
The vast majority of mobile phone and tablet owners have purchased products and services on their devices.
Read MoreWhen Smart Phone Users Check Email, March 2014 [CHART]
For half of smartphone owners aged 18-39, their phone has become the primary device on which they open their emails.
Read MoreWestern European eCommerce Sales By Country, 2012-2017 [TABLE]
A physical store was by far the most important factor for older shoppers, mentioned by 33%; among Generation Y, only 18% considered that the key influence.
Read MoreFinland Consumers' Information Sources For Making Purchase Decisions, November 2013 [CHART]
Among Generation X, a manufacturer’s website was the second most popular choice, cited by 26%.
Read MoreHighest Priority Omnichannel Programs Among Retailers & Manufacturers, December 2013 [TABLE]
Omnichannel efforts are important, but not necessarily a top priority for retailers.
Read MoreImportant Services When Shopping Online According To Multichannel Buyers, December 2013 [TABLE]
The ability to buy online and pick up in-store was the second most popular retail offering (36%) that US internet users planned to take advantage of during this past holiday season.
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