eCommerce
Branding Effects of Online Coupons, August 2014 [CHART]
When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin.
Read MoreSocial Media's Purchase Influence, August 2014 [TABLE]
Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).
Read MoreConsumers & Marketing In An Always-On World [PRESENTATION]
eMarketer Chairman Geoff Ramsey’s keynote presentation delivered at ANA Digital and Social Media Conference.
Read MoreHow People Buy Sporting Event Tickets, Q1 2014 [CHART]
Fully 37% of sports fans said they bought their tickets via mobile phone or tablet.
Read MoreEffect Of Data Breaches On Customer Loyalty, August 2014 [CHART]
A financial data breach would turn some consumers away from a business for good.
Read MoreEmail Marketing Metrics By Day Of Week, Q4 2013 [TABLE]
Saturday had the highest open rates and average order sizes compared with all other days.
Read MoreShoppers' Top In-Store Mobile App Activities, April 2014 [CHART]
Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.
Read MoreEffectiveness Of Mobile Advertising, January 2014 [TABLE]
53% of US smart phone owners used either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days.
Read MoreMost Innovative Tech Brands, August 2014 [CHART]
Apple (98%) barely tops Samsung (97%) as consumers’ most innovative tech brand based on Brand Keys’ survey.
Read MoreMarketing Channel Ownership Claims Of CMOs & CIOs, August 2014 [CHART]
When it comes to mobile applications, a significant majority of both CMOs (74%) and CIOs (86%) believe that they are in control.
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