eCommerce
Online Channels' Influence Throughout Path To Purchase, Q1 2014 [CHART]
While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.
Read MoreSocial Commerce Prompts, September 2014 [CHART]
Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds).
Read MoreTop Retail Revenue Drivers, September 2014 [CHART]
Senior US retail executives believe that customer retention will be the most significant driver of their company’s revenue growth over the next 1-3 years.
Read MoreOnline Share Of Sales By Company Type, September 2014 [CHART]
US CMOs from B2B product and services firms expect roughly 10% of their sales to be through the internet in the next 12 months.
Read MoreOnline Retailers' Top Testing Tactics, September 2014 [CHART]
Roughly two-thirds of online retailers have some type of personalized content on their websites.
Read MoreMetrics Content Marketers Wish They Could Measure, May 2014 [CHART]
Survey after survey suggests continued content marketing investment in coming years, with a majority of respondents indicating regular annual spending increases.
Read MoreTop Things Online Retailers Test, September 2014 [CHART]
Roughly two-thirds of online retailers have some type of personalized content on their websites.
Read MoreReasons People Subscribe To A Company's Text Messages, September 2014 [CHART]
Only half of consumers would subscribe to a company’s text messaging program.
Read MoreHow Small Business Owners Utilize Their Website, Q1 2007-Q3 2014 [TABLE]
The percentage of small businesses with websites had risen just slightly over the past few years.
Read MoreMarketers' Use Of Personalization/Targeting Technology, May 2014 [TABLE]
Web analytics and email marketing were the most-used targeting tools.
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