eCommerce
Apple Passbook Users By Age, Q2 2014 [CHART]
24.5% of US mobile device users had used Passbook in the six months leading up to polling.
Read MoreMost Important Channels When Making A Purchase, June 2014 [CHART]
Among digital shoppers worldwide, 72% said the traditional store experience was important when making a purchase.
Read MoreDaily Deal User Demographics, October 2014 [CHART]
Roughly 4 in 10 American adults use online coupons or deals like those offered by Groupon.
Read MoreAffluents' Top 5 Holiday Gift Categories, 2013 vs 2014 [CHART]
45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.
Read MoreWhere Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]
Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.
Read MoreValue & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Read More2014 Thanksgiving Weekend Shopping Intentions [CHART]
Some 61.1% of American adults will or may shop on Thanksgiving Day (Thursday), Friday, Saturday or Sunday, a similar expectation to last year, per the NRF.
Read MoreConsumer Attitudes Toward Email Marketing, September 2014 [CHART]
42% of US online adults delete most email advertising without reading it, down from 44% in 2012 and 59% in 2010.
Read MoreMobile Wallet Payments vs Using A Credit Card, March 2014 [CHART]
16% who had used a mobile wallet to pay for products or services overwhelmingly believed the experience was easier than providing a credit card.
Read MoremCommerce Use & Attitudes, August 2014 [TABLE]
While just 13.5% of US internet users made a mobile payment, more than half believed they would probably become widely used in the next five years.
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