eCommerce
Americans’ Attitudes Toward Mobile Payments By Generation, October 2014 [CHART]
Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.
Read MoreB2B Buyers' eCommerce Purchase Influences, October 2014 [CHART]
Half of end user buyers don’t see reimbursement policies as being a significant barrier to their making online purchases themselves.
Read MoreShowrooming vs Webrooming On A Smartphone, October 2014 [CHART]
Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.
Read MoreMobile Share Of Online Payments By Region, Q3 2014 [CHART]
Globally, payments over mobile devices represented 23.3% of total online payments during Q3.
Read MoreWhy Agency Planners Recommend Online Place-Based Media, 2013 vs 2014 [TABLE]
90% of US agency planners’ media plans that included DPB had been approved in 2014.
Read MoreInformation B2B Buyers Find Useful For Online Purchases, August 2014 [CHART]
The highest percentage of B2B buyers—73%—citing pricing as the most useful type of information for online work purchases.
Read MoreMost Useful Forms Of Content For Making B2B Online Purchases, August 2014 [CHART]
B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).
Read MoreAverage Fields Per Form & Conversion Rates [CHART]
This chart from FormStack illustrates the number of fields and the conversion rates for common form types.
Read MoreSmall Businesses' Preferred Holiday Marketing Channels, September 2014 [CHART]
Social media marketing was the most preferred channel for holiday marketing, cited by 34.5% of small business owners.
Read MoreHow Small Businesses Plan To Convert Holiday Shoppers, September 2014 [CHART]
76.4% of US small businesses were at least somewhat optimistic that they would generate more online sales this season than in the same period in 2013.
Read More