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eCommerce

Top Areas CMOs Plan To Invest, September 2014 [CHART]

Among US CMOs polled, 40% ranked analytics as one of the top increased management expectations over the past year.

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Why People Buy Specific Smart Phone Brands, November 2014 [CHART]

29.1% of consumers said they were most likely to buy or receive a new phone in the next six months.

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Consumers' Expected Primary Method Of Payment In 2015 [CHART]

63% of US internet users said debit and credit cards would be their primary method of payment in 2015.

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Consumer Attitudes Toward Apple Pay, November 2014 [CHART]

Nearly three-quarters of consumers said using Apple Pay was easier than checking out with a debit or credit card.

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Use Of Mobile Apps To Make Purchases, October 2014 [CHART]

Among the 40% of US internet users who had a shopping app on their mobile phone or tablet, fewer than 40% used such apps to make purchases.

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Global Mobile App Use Growth By Select Categories, 2014 [CHART]

Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .

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Content Sharing Within Facebook, Twitter & Pinterest, Q4 2014 [CHART]

Facebook accounted for 81% of content shared to social networks.

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Brand Buzz Among Millennials & Minorities, 2014 [TABLE]

While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.

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LGBTs' Travel-Related Mobile Activities By Generation, November 2014 [TABLE]

Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.

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Millennial Women’s Attitudes Toward Fashion, January 2015 [CHART]

Younger women are far more likely than older Millennials to be loyal to only a few fashion brands.

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