eCommerce
Consumer Concern Over Retailers' Data Security Capabilities, July 2015 [TABLE]
US internet users remain concerned about the security of their information—especially when that information is in the hands of retailers.
Read MoreActions Prompted By Broadcast Commercials, July 2015 [CHART]
More than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on.
Read MoreUS Digital Buyers By Age, 2013-2019 [TABLE]
Gen X is a large market, some 65 million strong. Members of Generation X are also in a high-earning, high-spending phase of life.
Read MoreUS eCommerce Metrics By Device, Q2 2015 [CHART]
Average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search.
Read MoreType Of Personalization That Will Prevent Unsubscribing, May 2015 [CHART]
Taking email recipients’ frequency and personalization preferences into account is imperative for subscriber retention.
Read MoreMobile Millennials' Retail Browsing Habit, August 2015 [CHART]
The retail store is also Millennials’ preferred place to browse for retail purchases, even among smartphone owners.
Read MoreTypes Of Customer Data Used For Personalization, June 2015 [CHART]
Email was the most popular digital channel used for personalization.
Read MoreFactors That Give eCommerce Sites Legitimacy, October 2015 [CHART]
More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products.
Read MoreSmart Phone Activities By Generation, July 2015 [CHART]
The only activity of those identified for which smartphones are the primary device is social media use.
Read More2015 Holiday Shopping Trends [INFOGRAPHIC]
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
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