eCommerce
How African Americans React To Internet Radio Ads [CHART]
African American internet radio listeners show higher response rates to digital audio ads when compared with the general population listening sample.
Read MoreParents & Their Smart Phones During Back-To-School Shopping [CHART]
65% of US parents who owned a smart phone planned to use the device to assist with back-to-school shopping this year.
Read MoreMobile Users & Shopping By Generation [CHART]
Among three segments of mobile users in the US (who routinely use mobile media including native apps and mobile websites), women with children at home are highly likely to use their devices while shopping in retail stores (77%), as are mobile Boomers (74%).
Read MoreCross-Channel Shopping Among American Internet Users [CHART]
An October 2011 survey by the Cisco Internet Business Solutions Group found that nearly six in 10 US cross-channel shoppers began their shopping journey online before going to a store to make a purchase.
Read MoreShowrooming, 2009-2011 [CHART]
More than one-half of smart phone owners said they had used their device for showrooming—looking at an item in a store before buying it online from a competitor at a lower price.
Read MoreMobile & Video's Effect On Apparel Shoppers [PRESENTATION]
More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper’s path to purchase, and in particular, their mobile and video habits as it relates to the shopping process.
Read MoreVideo's Effect On Millennials' Purchase Decisions [CHART]
Video also has become a key influencer for online apparel shopping, especially among Millennials (aged 18 to 34).
Read MoreWhere Mobile Devices Are Used For Shopping [CHART]
More than 69% of consumers shopped on their phone or tablet at home, while 28% did their mobile shopping while waiting in line, 27% while at work, and 31% while in a store.
Read MoreApparel Retail Sales Forecast: Offline, Web-Influenced & Online Only [CHART]
Digital shopping has become so pervasive that more than half of apparel sales will be influenced by online sources by the end of 2012, according to Forrester Research projections.
Read MoreAverage Transaction Value By Traffic Source, Q3 2011-Q2 2012 [CHART]
The average order value of website traffic from search in Q2 2012 was $90.40, almost 10% higher than traffic from email $82.72.
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