eCommerce
Failing Back-To-School Facebook Posts [INFOGRAPHIC]
School-related posts got 79 percent less “likes” than posts on every other subject.
Read MoreAverage eCommerce Order Value By Social Media Site, January – August, 2012 [CHART]
Shoppers who arrive at online retail sites by way of Pinterest spend $168.83 on average, compared to $94.70 for Facebook and $70.84 for Twitter.
Read MoreAmerican Retail eCommerce Sales, 2010-2016 [CHART]
eMarketer expects online holiday sales to account for nearly a quarter (24.3%) of the $224.2 billion in US retail ecommerce sales forecast for all of 2012.
Read MoreAmerican Retail eCommerce Holiday Sales, 2007-2012 [CHART]
US retail ecommerce holiday sales (excluding travel) will reach $54.5 billion in 2012, up 16.8% over last year.
Read MoreDigital Retail Tools' Effect On Product Trials, September 2012 [CHART]
36% of US consumers surveyed who follow a retailer on social media said that the retailer’s updates had led them to try a new product they had not bought before.
Read MoremCommerce Purchase Considerations, September 2012 [CHART]
52.4% of the smart phone and tablet owners surveyed cited price as the most important consideration for making a mobile purchase.
Read MoreeSaving, September 2012 [CHART]
Roughly 4 in 5 online US consumers say they regularly share or swap coupons and deals with their friends and family.
Read MoreEmail Marketing Metrics For Multi-Channel Retailers [TABLE]
Multi-channel retailers enjoyed year-over-year email open rate increases in Q2.
Read MoreMulti-Device Path To Purchase [TABLE]
2 in 3 people used multiple devices sequentially to shop online, with the path to purchase beginning on a smart phone for 65% of those respondents.
Read MoreB2B & B2C Social Media Leads & Sales By Channel [CHART]
9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities, with performance varying by company type and social network.
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