Earned Media
Content eShoppers Trust When Researching Products, October 2012 [CHART]
48% of online shoppers said they trusted content from brand websites.
Read MoreMost Effective Types Of Content For Marketing, August 2012 [CHART]
The most effective type of content marketing is email newsletters, cited by half of in-house marketer respondents.
Read MoreWhat Journalists Want From Press Releases & Online Newsrooms [INFOGRAPHIC]
75% of journalists say they want access to video from online newsrooms.
Read MoreHow Journalists Worldwide Source Stories [CHART]
via mediabistro.com In their Digital Journalism Study, Oriella surveyed 600 journalists and discovered that more than half (55 percent) used social channels such as Twitter and Facebook to find stories from known sources, and 43 percent verified existing stories using these tools. 26 percent of respondents said that they used social media to find stories…
Read MoreFacebook's Earned Media Exposure [CHART]
via marketingcharts.com One of the chief benefits of Facebook for marketers is the earned media opportunities it provides, according to a comScore report released in June 2012. Using large brands as test cases and analyzing the impact of this earned media exposure among fans and friends of fans as compared to a control group, the…
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