Earned Media
Most Difficult Inbound Marketing Tactics, September 2013 [TABLE]
Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.
Read MoreTrust In Advertising, September 2013 [CHART]
84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007.
Read MoreConsumers' Definitions Of Online Recommendations, August 2013 [CHART]
Whatever the reason for a friend’s like, many consumers consider it to be a recommendation.
Read MoreTop Sponsorship Metrics, March 2013 [CHART]
The most cited metrics for evaluating sponsorships were sponsorship awareness (94%) and brand awareness (90%).
Read MoreJournalists' Trust In Various Sources, 2013 [CHART]
The sources most trusted by journalists were academics and other experts, who were trusted by 70 percent of journalists.
Read MoreJournalists' Personal Use Of Social Media Worldwide, 2013 [CHART]
55% of journalists agree that blogs are a great way to build a personal profile, and 34% have one.
Read MoreAmerican Adults' Website Discovery Sources, June 2013 [CHART]
Online adults in the US are more likely to discover websites via natural search engine results than through any other means, reports Forrester Research.
Read MoreHow People Find Websites, 2011 vs. 2012 [CHART]
54% of respondents found websites through natural search results in 2012, up from 50% in 2011.
Read MoreThe History Of Public Relations [INFOGRAPHIC]
This infographic about the history of public relations was created by GroupHigh.
Read MoreKey Performance Indicators For Native Video Ads, December 2012 [CHART]
The most common primary key performance indicators were brand lift, sharing and cost efficiency.
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