Earned Media
Consumer Trust In Earned & Owned Media [CHART]
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Read MoreHow Consumers Find Out About New Products, July 2015 [CHART]
Consumers’ top purchase influencers are also their top sources of new product awareness.
Read MoreGoogle’s News (And Public Relations)-Friendly Algorithm Update
Google’s News-Wave algorithm update makes public relations efforts all the more valuable.
Read MoreHow Millennials Use Facebook For News, February 2015 [CHART]
Seven in 10 Millennials said they regularly read or watched news stories and headlines posted by other people on Facebook.
Read MoreFactors That Would Motivate People To Visit Pharma-Sponsored Websites, January 2015 [TABLE]
Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.
Read MoreDove’s #SpeakBeautiful Campaign
Dove earned more than 51,000 tweets using the #SpeakBeautiful hashtag during The Oscars.
Read MoreInfluential Sources For College Students' Back-To-School Purchase Decisions, August 2014 [TABLE]
More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.
Read MoreHow People Form Impressions Of Companies, September 2014 [CHART]
The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company.
Read MoreTrustworthy Vendor Website Features According To Small Business Owners, September 2014 [CHART]
Nearly 70% of respondents said an independent review of a product or service on a vendor’s site would make them most likely to trust the company.
Read MoreUS College Students' Back-To-School Purchase Influences, August 2014 [TABLE]
Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.
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