Earned Media Archives - Page 3 of 7 - e-Strategy

Voice Assistant Use By Daypart [TABLE]

Table: Voice Assistant Use By Daypart

After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.

Most Trusted Sources Of Company Information [CHART]

Chart: Most Trusted Of Sources Company Information

Companies around the world are facing an ‘authenticity gap’ as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care. Trouble is, companies are considered the least credible when they’re talking about those particular areas.

Average Social Shares Per Press Mention By Industry [CHART]

Chart: Average Social Shares Per Press Mention By Industry

Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.

Benefits Of Top-Tier Public Relations [CHART]

Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.

Budget Allocations For Medical Marketing [CHART]

Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.

Most Effective Political Advertising Channels [CHART]

69% of US internet users find TV news to be the most effective political marketing channel.

B2B Demand Generation Marketing Tactics [CHART]

Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.

Trust In Advertising Formats By Generation, October 2015 [CHART]

Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.

Earned Media Value Of Influencer Marketing By Industry, H1 2015 [CHART]

The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.