Earned Media
Why B2B Marketers Use Influencers
B2B companies have quietly been employing industry influencers–otherwise known as thought leaders–for many years.
Read MoreHow People Discover New TV Shows & Movies
As many people will testify, a common topic of water cooler conversion is what people have been watching on TV – though the decline of linear TV has dampened that trend in recent years.
Read MoreMedia Relations Best Practices
Discover six often-overlooked media relations best practices companies should be using to get the most out of their public relations efforts.
Read MoreTrusted Brand Information Sources
As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that feel too intrusive.
Read MoreThe SEO Value Of Links From Media Outlets
Why are links from media organizations so valuable for search engine optimization?
Read MoreTop Factors That Would Most Improve Press Release Effectiveness
Almost any journalist (or editor or producer or blogger or podcaster) will tell you they are inundated with irrelevant pitches from public relations ‘professionals.’
Read MoreSubject Matter Expert Review Value By Product Category
Consumers seeking reliable information about a product trust consumer reviews most – but this is not to say that online shoppers don’t value subject matter expert (SME) reviews for some product types.
Read MoreInfluencer Outreach Tools [INFOGRAPHIC]
This infographic from awario illustrates seven tools you can use for your influencer marketing and outreach efforts.
Read MoreMarketing Tactic Effectiveness By Funnel Section [CHART]
Many marketers could be suffering from leaky funnels, as the majority (82%) of businesses have zero to moderate integration of funnel sections, while only 2% say they have complete integration of their funnel sections.
Read MoreTerrifying Marketing Mistakes
During every episode of my podcast, Beyond Social Media, my co-host BL Ochman and I discuss the best and the worst marketing communication stories of the week. These are the top ten worst marketing stories I discussed during the past year.
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