Display Advertising
US Online Ad Revenue Share By Format, 2013-2014 [CHART]
Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.
Read MoreInfluence Of TV Ads, Online Ads & Social Chatter, September 2014 [CHART]
43% of US internet users said that social media chatter had the most influence on what they bought, where they ate or the movies and TV shows they watched.
Read MoreSucky Presentations, Twitter Vendettas & Audio Cards [PODCAST]
Episode 68: BL and David discuss discuss sucky presentations, how not to respond to critics on social media, Twitter Audio Cards, Google’s Dr. Chats & much more.
Read MoreChange In Ad Spending By Medium, Q2 2014 & H1 2014 [CHART]
US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%.
Read MoreChannels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]
Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.
Read MoreUS Online Display Ad Spending Share By Format, 2013-2018 [CHART]
Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.
Read MoreOnline Channels' Influence Throughout Path To Purchase, Q1 2014 [CHART]
While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.
Read MoreTop Channels Marketers Use To Distribute Content, June 2014 [CHART]
Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.
Read MoreLeading Website Traffic Referral Sources, June-July 2014 [CHART]
Across all industries analyzed during June and July of this year, organic search drove 51% of all visitors.
Read MoreGlobal Change In Programmatic Ad Spending By Channel, 2013 vs 2014 [CHART]
Between January 2014 and April 2014, programmatic video ad spend worldwide on Turn’s platform grew 65% over the same period in 2013.
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