Display Advertising
Effective B2C vs. B2B Marketing Tactics For SMBs [CHART]
Small and medium-sized businesses and nonprofits admit that drumming up new customers is the concern most often giving them sleepless nights.
Read MoreOnline Article Consumption & Banner Blindness [HEATMAPS]
Eyetracking heatmaps from a 2007 study on banner blindness by usability expert Jakob Nielsen.
Read MoreIn-Person Interactions The Most Effective Marketing Tactic [CHART]
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.
Read MoreMost Effective B2B & B2C Marketing Tactics [CHART]
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.
Read MoreMobile Ad Engagement [CHART]
Mobile users have viewed and engaged with various types of mobile ads, primarily mobile banner ads (70%) and SMS/text-based ads (44%).
Read MorePopular B2B Marketing Tactics [CHART]
94% of B2B marketers say their website is their top marketing tactic.
Read MoreHispanic Engagement With Online Ads [CHART]
Hispanics are 80% more likely to say that they usually remember the brands they see advertised online, across all devices.
Read MoreMobile Ad Shares By Type [CHART]
Advertisers on the Opera Advertising mobile platform are seeing higher engagement rates & dwell times from rich media & have shifted their focus accordingly
Read MoreDisplay Ad Integration Plans By Channel [CHART]
Marketers were most likely to plan integration of their display advertising with their on-site content management systems.
Read MoreGlobal Display Advertising Trends [CHART]
The top four trends deemed most important to the future of display advertising, three were related to integration.
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