Display Advertising Archives - Page 35 of 42

Luxury Advertisers Who Will Increase Use Of Digital, By Format [CHART]

Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.

Speed With Which Luxury Goods Clients Are Adopting Online Advertising [CHART]

Many luxury brands had begun moving more quickly to adopt digital advertising than their mass market counterparts.

Research Sources Of eShoppers By Product Category [CHART]

Retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases.

Digital Marketing Trends For Luxury Brands [CHART]

Video (69%), mobile (68%), and social media (48%) are the hottest digital marketing growth areas for luxury brands, whereas search (29%) and standard display advertising (18%) lag behind.

Worldwide Click-Through Rates For Rich Media, Mobile & Standard Banner Ads By Region [CHART]

According to analysis from MediaMind, mobile banners enjoyed clickthrough rates between 0.42% and 1.41%, depending on the region measured.

Tactics Coupled With Retargeting [CHART]

ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.

10 Best Ways To Reach College Students [CHART]

42% of college students say that TV ads are the most effective type of advertising, far outstripping their closest competitors, magazine (10%) and Facebook (8%) ads.

Visibility Of Display Ads In First Half Of 2012 [CHART]

49.9% of directly placed ads stayed in-view for at least 1 second in H2.

Types Of Ads Seen By Internet TV Viewers [CHART]

57% of US connected TV viewers encountered pre-program ads, compared to half who remembered seeing mid-stream ads.

How TV Viewers React On Their Connected TVs After Viewing Ads [CHART]

30% of US connected TV viewers visited an ad’s website post-exposure, and a quarter considered the advertised product for purchase.