Display Advertising Archives - Page 34 of 42

Worldwide Click-Through Rates For Select Online Ads, June 2012 [CHART]

In-stream video ads performed dramatically better than both standard banners and banners involving rich media.

Australian Digital Ad Spending, 2010-2016 [CHART]

Australian advertisers spend $196 per internet user on digital and $683 per person on total media in 2012.

Digital Advertising Evolution [INFOGRAPHIC]

This infographic by PointRoll provides a timeline of the evolution of digital advertising.

American Online Ad Spend Per User, 2000-2011 [CHART]

Online ad spending in the US is growing more rapidly than any other advertising medium, is reaching new peaks seemingly with every passing quarter, and has been projected to see double-digit growth again this year.

Most Effective Form Of Advertising For Reaching College Students, August 2021 [CHART]

Despite the popularity of digital technology and media among college students, a leading 42% named TV ads the most effective form of advertising.

Most Influential Ad Medium By Generation, June 2012 [CHART]

The reason advertising spend keeps pouring into TV is that it remains the single most influential medium influencing consumer purchase decisions.

Advertising Click-Through Rate By Format, H1 2012 [CHART]

In-stream video ads garnered significantly higher click-through-rates (CTRs) than banners and rich media in H1.

Banner Ad In-View Rates By Ad Size, Q2 2012 [TABLE]

The most vertical ad units, wide skyscrapers (160 x 600), saw the greatest number of in-view impressions, followed by the common medium rectangle (250 x 300) and finally, leaderboards (728 x 90).

Display Ads Time In-View By Platform, Q2 2012 [CHART]

Less than half of the ads worldwide purchased on ad exchanges, networks and publisher sites that passed through its system were in-view.

US Ad Spending Growth, Q1 2010-Q2 2012 [CHART]

US advertising spending increased 0.9% year-over-year in Q2 to reach $34.4 billion, slowing from Q1′s 2.9% year-over-year increase.