Display Advertising
Budget Cuts To Fund Digital Video [CHART]
Fully 97% of more than 700 surveyed professionals from across the digital media industry report that their digital video ad spending is up this year.
Read MoreReal-Time Bidding Digital Display Ad Spending, 2010-2016 [CHART]
Real-time bidding (RTB) will account for 13% of all US display advertising spending this year, more than triple its share in 2010.
Read MoreFavorite Ad Media Of US Internet Users, October 2012 [CHART]
US marketers even rated online ads better than TV ads—though just barely, with 51% saying that they were more effective.
Read MoreMobile Accidental Click Rates, 2012 [CHART]
GoldSpot Media reported in October that 38% of clicks on static banner ads it served, and 13% of clicks on rich media banners, were accidental.
Read MoreAppealing Local Digital Marketing Tactics, September 2012 [CHART]
Local search registration is now used by less than one in four marketers.
Read MoreLocal Digital Marketing Tactics, September 2012 [CHART]
35.9% of North American marketers planned to boost their local digital dollars in 2013; just 6.8% planned to decrease spending.
Read MoreCustomer Acquisition SMB Marketing Tactics, November 2012 [CHART]
Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).
Read MoreHow Google Makes $100 Million A Day [INFOGRAPHIC]
This infographic by WordStream breaks down Google’s daily ad revenue.
Read MoreBeyond The Paywall: Paying For Local Journalism
300 newspapers now have some form of paywall in place online.
Read MoreDevice On Which News Consumers Prefer To See Ads, August 2012 [CHART]
Nearly half of all US news users told Pew they didn’t like to see ads on any digital platform where they read the news.
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