Display Advertising
2013 Digital Marketing Budget Plans [CHART]
70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.
Read MoreBeyond Social Media: Super Bowl XLVII Ads & Blackout Tweets [PODCAST]
This week’s highlights include the good and the bad of the Super Bowl ads, who took advantage of the blackout and how, a human conversation between two brands, and much more.
Read MoreChanges In SMBs' Ad Spending Tactics For 2013 [TABLE]
Of those SMBs who have used mobile advertising, a solid 83% said they were at least somewhat likely to use it again in 2013.
Read MoreTypes Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]
Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.
Read MoreLocal Digital vs Total Ad Spending, 2012 & 2013 [TABLE]
US local digital advertising will reach $24.5 billion in 2013, to take a 25% share of total local ad budgets.
Read MoreGlobal Ad Spending Growth By Medium, 2012 vs 2013 [CHART]
Global advertising spending will grow by 4% this year.
Read MoreB2B Online Marketing Tactics, August 2012 [CHART]
B2B marketers said their No. 1 challenge was lack of budget.
Read MoreOnline Advertising Revenue, Q1 1996 – Q3 2012 [CHART]
Total online ad revenue reached $9.26 billion in the third quarter of 2012, which is up six percent from the previous quarter and 18 percent from Q3 figure of $7.8 billion a year ago.
Read MoreUS Newspaper Ad Revenues By Segment, 2010-2016 [TABLE]
In the US, eMarketer estimates that newspaper print ad revenue will decline and newspaper digital ad revenue will increase in each of the next four years.
Read MoreQ3 Internet Advertising Revenues, 2001-2012 [CHART]
Online ad revenues continue to climb at double-digit rates, growing 18% year-over-year in Q3 from $7.82 billion to $9.26 billion.
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