Display Advertising Archives - Page 18 of 42

Dell's Urine-Smelling Laptops & Branded Dog Walking Trails – Beyond Social Media Show [VIDEO]

Topics on episode 23 of the Beyond Social Media Show: Dell’s Urine-Smelling Laptops; Twitter’s full-sized images; problems with promoted tweets; Twitter’s value to marketers; My Eco Lips; Pedigree’s dog walking trails; Google Hangouts changes; Boston Red Sox beards; some shiny new stuff & much more.

Display Ad Spending Share By Type, 2011-2017 [CHART]

RTB will account for 28% of display ad buying in the US in 2013, while non-RTB programmatic ad buying will make up 25%.

Real-Time Bidding Online Display Ad Spending, 2012-2017 [CHART]

RTB for digital display ad spending will reach $3.3 billion in the US in 2013, and see double-digit growth rates through 2017, when it will total $8.5 billion.

Programmatic Display Ad Spending, 2011-2017 [TABLE]

MAGNA GLOBAL estimated that worldwide programmatic ad spending would hit $12 billion this year, with the US accounting for $7.5 billion of that.

Channels From Which Brands Plan To Shift Ad Budgets To Video, 2012 & 2013 [CHART]

31% of brands that responded were planning to shift their advertising budgets away from broadcast television and into online video.

Brands Planned Budget Shifts Into Online Video, 2012 vs 2013 [CHART]

Brands reported an average 65% increase in video ad spending this year over last, with agencies upping their expenditures by 83%.

Anonymous National Security Tweeter Outed & Drug Ad Warnings Increase Sales – Beyond Social Media Show [VIDEO]

Topics on episode 22 of the Beyond Social Media Show: White House official Jofi Joseph fired over anonymous Tweets; Pharmaceutical ad warnings increase sales & much more!

Global eCPM Averages, Q1-Q3 2013 [CHART]

Global eCPM averages remained fairly steady on a quarter-over-quarter basis across display, mobile, and video channels, particularly when compared to trends from prior quarters.

Biggest Obstacles Toward Achieving PPC Objectives, October 2013 [CHART]

Almost half of respondents saw increased competition that resulted in higher costs per click as the top obstacle they faced in carrying out PPC campaigns.

Most Important PPC Objectives Worldwide, October 2013 [CHART]

Of those that either currently used PPC campaigns, or planned to do so over the following year, 54% named increasing lead generation as the most important objective of their PPC strategy.