Display Advertising
Impact On Digital Marketing Of Consumers' Increasing Mobile Use, February 2014 [CHART]
The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers.
Read MoreSEO Integration With Online Marketing Disciplines, February 2014 [CHART]
45% of in-house marketers and 51% of agency respondents reporting a high degree of integration between SEO and content marketing.
Read MoreDisplay Ad Viewability Trends, H1 2012 – Q4 2013 [CHART]
About 2 in 3 ads placed through direct publishers stayed in-view for at least 1 second during the fourth quarter of 2013, representing continued improvement from 61% in the first half (H1) of 2013, 56% in H2 2012 and 49.9% in H1 2012.
Read MoreGlobal Ad Spending Growth By Medium, Q1-Q3 2013 [CHART]
Global ad spending across major media grew by 3.2% year-over-year during the third quarter of 2013.
Read More2014 Marketing Technology Landscape [INFOGRAPHIC]
This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.
Read MoreTop Influences Over Holiday Shopping, January 2014 [CHART]
48% said online ratings and reviews frequently or always influenced their online purchases, and 37% said the same about their in-store purchases.
Read MoreQ3 US Online Ad Revenues, 2001-2013 [CHART]
Online ad revenues continue to climb to new heights, growing 15% year-over-year in Q3 from $9.26 billion to $10.69 billion.
Read MoreUS Social Ad Revenue Forecast, Display vs Native 2012-2017 [CHART]
Native social ad revenues – primarily driven by Facebook’s Sponsored Stories and Twitter’s Promoted Tweets – will reach $5 billion in 2017, up from roughly $4.6 billion in the previous forecast.
Read MoreChange In Ad Spend By Medium, Q3 2013 [CHART]
Total ad expenditures in Q3 were down 1.9% year-over-year, an unsurprising result given last year’s outlays on the Summer Olympics and political campaigns.
Read MoreGlobal Net Online Ad Revenue Share By Company, 2012 & 2013 [TABLE]
On a worldwide basis, Google and Facebook are also the top two ad publishers, with 31.91% and 5.64% of the market this year, respectively.
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