Display Advertising
Google+ Is NOT Dead & Video Meets Commerce [VIDEO]
David Erickson & BL Ochman discuss rumors of Google+’s imminent demise, touchable videos, the NYPD’s Twitter storm and more on the Beyond Social Media Show.
Read MoreUS Mobile Local Ad Spending By Format, 2013-2018 [TABLE]
Search and social were among the top among formats, with search claiming the majority of location-targeted mobile ad spending through 2018.
Read MoreTypes Of Advertising That Influence Brand Value Among Mobile Millennials, January 2014 [CHART]
18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads.
Read MoreLocal Ad Spending Forecast, 2013-2018 [CHART]
US mobile ad spend is projected to grow from $7.2 billion last year to $30.3 billion in 2018, with a slight majority 52% – or $15.7 billion – of that eventual figure being location-targeted spending.
Read MoreTop Contributors To Global Ad Spending Growth, 2013-2016 [CHART]
Mobile will be the prime contributor of new ad spending (accounting for 35% of it), and will grow to account for 7.6% of total ad spend in 2016.
Read MoreDisplay Ads That Are In-View By Timeframe & Platform, H2 2013 [TABLE]
Roughly half of US banner impressions served on advertising networks and exchanges in H2 2013 went unseen.
Read MoreOnline Ad Spending In Spain By Format, 2013 [TABLE]
IAB Spain predicted that digital ad spending would rise between a modest 1% and 3% this year as interactive ads continue to prove their value to hard-pressed marketers.
Read MoreChannels Marketers Use For Real-Time Marketing, February 2014 [CHART]
Social media was still the top channel respondents used for real-time marketing, cited by 48%.
Read MoreChannel ROI Ratings, April 2014 [CHART]
This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).
Read MoreTop Reasons Brits Have Heightened Concern For Online Privacy, December 2013 [CHART]
The top reason for the increase in digital privacy concerns was Businesses Sharing My Personal Information With Other Companies, cited by 60%.
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