Display Advertising
Most Effective Online Channels For Customer Retention, Q2 2014 [CHART]
86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.
Read MoreTop Online Marketing Tactics For Customer Retention, July 2014 [CHART]
Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.
Read MoreShare Of eCommerce Revenue By Channel & Device, 2013 [CHART]
Email drove 26.7% of revenues on mobile phones last year, compared to 23.1% on tablets and 20.9% on desktops.
Read MoreNet US Online Ad Revenue Share By Company, 2012-2016 [TABLE]
Google alone already accounts for more than 10% of all advertising spending in the US.
Read MoreUS Online Ad Spending By Channel, 2012-2018 [TABLE]
Strong, steady growth in mobile advertising will push digital ads to represent nearly 30% of all US ad spending this year.
Read MoreChange In Ad Spending By Medium, Q1 2014 [CHART]
Total ad expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending.
Read MoreGerman Ad Spending By Media, 2010-2013 [TABLE]
German ad spending is expected to rise 2% in 2014.
Read MoreMarketing Expenditures In The Next 5 Years [INFOGRAPHIC]
This infographic is based on data from an Accenture CMO study and illustrates where they thing their marketing dollars will be spent in the next five years.
Read MoreTypes Of Programmatic Advertising In The Netherlands, February 2014 [CHART]
89% of Netherlands publishers said they were selling between 51% and 100% of their inventory programmatically.
Read MoreGlobal Net Mobile Ad Revenues By Company, 2012-2014 [TABLE]
In Q1 2014, Facebook saw a 72% year-over-year rise in total global revenues, driven by mobile, which accounted for 59% of ad revenues during the same period—up from 30% a year prior, the company said.
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