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Most Effective Online Channels For Customer Retention, Q2 2014 [CHART]

86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.

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Top Online Marketing Tactics For Customer Retention, July 2014 [CHART]

Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.

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Share Of eCommerce Revenue By Channel & Device, 2013 [CHART]

Email drove 26.7% of revenues on mobile phones last year, compared to 23.1% on tablets and 20.9% on desktops.

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Net US Online Ad Revenue Share By Company, 2012-2016 [TABLE]

Google alone already accounts for more than 10% of all advertising spending in the US.

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US Online Ad Spending By Channel, 2012-2018 [TABLE]

Strong, steady growth in mobile advertising will push digital ads to represent nearly 30% of all US ad spending this year.

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Change In Ad Spending By Medium, Q1 2014 [CHART]

Total ad expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending.

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German Ad Spending By Media, 2010-2013 [TABLE]

German ad spending is expected to rise 2% in 2014.

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Marketing Expenditures In The Next 5 Years [INFOGRAPHIC]

This infographic is based on data from an Accenture CMO study and illustrates where they thing their marketing dollars will be spent in the next five years.

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Types Of Programmatic Advertising In The Netherlands, February 2014 [CHART]

89% of Netherlands publishers said they were selling between 51% and 100% of their inventory programmatically.

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Global Net Mobile Ad Revenues By Company, 2012-2014 [TABLE]

In Q1 2014, Facebook saw a 72% year-over-year rise in total global revenues, driven by mobile, which accounted for 59% of ad revenues during the same period—up from 30% a year prior, the company said.

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