Digital Advertising Archives - Page 9 of 60

Top 5 Countries In Ad Spending, 2015 [TABLE]

Around the world, advertisers will spend $592.43 billion in 2015, an increase of 6.0% over 2014.

Vertical ad units were consistently the most viewable. Worldwide, 120×240 placements performed the best for viewability, with a rate of 55.6%.

970×250 ads had the highest in-view rate out of desktop display ads studied worldwide during Q3 2014, at 65.8%.

US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%.

TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.

Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.

Marketers are shifting their digital campaigns from direct response to brand advertising.

Online ad revenues in the US have set yet another peak after growing 17% year-over-year in Q3 to reach $12.4 billion.

TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).

54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.