Digital Advertising
Sources For Local Business Information [CHART]
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Read MoreBrand Awareness Of AdChoices, March 2015 [CHART]
74% were not familiar with the campaign supporting AdChoices brand awareness.
Read MoreWhat US Voters Do After Viewing An Online Political Ad, February 2015 [CHART]
Nearly half of US voters in the 2014 midterm elections from five swing states took some sort of action after viewing a online political ad.
Read MoreNews Media Economics Trends [INFOGRAPHIC]
Newspaper ad revenue declined another 4% year over year, to $19.9 billion – less than half of what it was a decade ago.
Read MoreChange In Ad Spending By Medium, 2013 vs 2014 [CHART]
After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.
Read MoreSMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]
US small and medium-sized businesses were seeing more success with their website than any other channel.
Read MoreChannel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]
Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.
Read MoreChange In Programmatic Ad Budget, February 2015 [CHART]
Following triple-digit gains in 2013 & 2014, programmatic ad spending will continue on a solid growth trajectory in 2015, rising nearly 50% to $14 billion.
Read MoreUS Magazine Ad Spending By Segment, 2013-2018 [TABLE]
US advertisers will spend $19.02 billion on magazine ads in 2015, up just 0.9% from 2014.
Read MoreIn-View Online Display & Video Ads, Q4 2014 [CHART]
The percentage of US online video ads that were in-view that quarter reached 39.0%, a 9-percentage-point quarter-over-quarter increase.
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