Digital Advertising
Most Effective Form Of Advertising For Reaching College Students, August 2021 [CHART]
Despite the popularity of digital technology and media among college students, a leading 42% named TV ads the most effective form of advertising.
Read MoreMost Influential Ad Medium By Generation, June 2012 [CHART]
The reason advertising spend keeps pouring into TV is that it remains the single most influential medium influencing consumer purchase decisions.
Read MoreAdvertising Click-Through Rate By Format, H1 2012 [CHART]
In-stream video ads garnered significantly higher click-through-rates (CTRs) than banners and rich media in H1.
Read MoreTop 10 Syndicated Ad Networks By Reach [CHART]
ShareThis ranked as the top syndicated ad focus entity in August with a reach of 87% of Americans online (representing 191.6 million unique visitors).
Read MoreBanner Ad In-View Rates By Ad Size, Q2 2012 [TABLE]
The most vertical ad units, wide skyscrapers (160 x 600), saw the greatest number of in-view impressions, followed by the common medium rectangle (250 x 300) and finally, leaderboards (728 x 90).
Read MoreDisplay Ads Time In-View By Platform, Q2 2012 [CHART]
Less than half of the ads worldwide purchased on ad exchanges, networks and publisher sites that passed through its system were in-view.
Read MoreUS Ad Spending Growth, Q1 2010-Q2 2012 [CHART]
US advertising spending increased 0.9% year-over-year in Q2 to reach $34.4 billion, slowing from Q1′s 2.9% year-over-year increase.
Read MoreAmerican Newspaper Advertising Revenues, Q1 2010-Q2 2012 [CHART]
In Q2 2012, total newspaper advertising expenditures stood at $5.61 billion, down 6.4% from roughly $6 billion a year earlier.
Read MoreLuxury Advertisers Who Will Increase Use Of Digital, By Format [CHART]
Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.
Read MoreSpeed With Which Luxury Goods Clients Are Adopting Online Advertising [CHART]
Many luxury brands had begun moving more quickly to adopt digital advertising than their mass market counterparts.
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