Digital Advertising
Mobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]
Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.
Read MoreOnline vs. Print – US Newspaper Ad Revenues, Q1 2010 – Q3 2012 [CHART]
Newspaper advertising revenues in the US continue to decline, posting a year-over-year drop for the 25th consecutive quarter in Q3.
Read MoreCustomer Acquisition Tactics Of SMBs, November 2012 [CHART]
Leading the pack of customer acquisition tactics: personal relationships & networking (95%), tradeshows & industry events (89%), & in-person events (86%).
Read MoreRich Media Click-Through & Post-Click Conversion Rates By Viewability, September 2012 [CHART]
Once ads reached 60% viewability, and kept rising, clicks—and post-click conversions—rose alongside.
Read MoreRich Media Ad Click-Through Rates vs. Viewable CTRs, September 2012 [CHART]
For ads that were actually viewable—defined as 50% viewable for at least one second—clickthrough rates averaged 0.34%, a 54.5% lift.
Read MoreBudget Cuts To Fund Digital Video [CHART]
Fully 97% of more than 700 surveyed professionals from across the digital media industry report that their digital video ad spending is up this year.
Read MoreReal-Time Bidding Digital Display Ad Spending, 2010-2016 [CHART]
Real-time bidding (RTB) will account for 13% of all US display advertising spending this year, more than triple its share in 2010.
Read MoreFavored Data For Targeting Digital Advertising, November 2012 [CHART]
81% of agencies say they use trusted offline data to best target digital advertising.
Read MorePremium Content Publishers vs. Facebook, November 2012 [CHART]
Agencies and marketers rate premium content publishers higher than Facebook for brand-focused advertising.
Read MoreFavorite Ad Media Of US Internet Users, October 2012 [CHART]
US marketers even rated online ads better than TV ads—though just barely, with 51% saying that they were more effective.
Read More