Digital Advertising
Online Advertising Revenue, Q1 1996 – Q3 2012 [CHART]
Total online ad revenue reached $9.26 billion in the third quarter of 2012, which is up six percent from the previous quarter and 18 percent from Q3 figure of $7.8 billion a year ago.
Read MoreUS Newspaper Ad Revenues By Segment, 2010-2016 [TABLE]
In the US, eMarketer estimates that newspaper print ad revenue will decline and newspaper digital ad revenue will increase in each of the next four years.
Read MoreQ3 Internet Advertising Revenues, 2001-2012 [CHART]
Online ad revenues continue to climb at double-digit rates, growing 18% year-over-year in Q3 from $7.82 billion to $9.26 billion.
Read MoreGlobal eTailing Challenges, November 2012 [CHART]
The leading challenge for eTailers was improving conversions, cited by 63.1% of respondents.
Read MoreUS Total Media Ad Spending Share By Channel, 2010-2016 [CHART]
Just 2.4% of total ad spending in the US will go toward mobile ads in 2012.
Read MoreB2B Online Strategies, December 2012 [CHART]
Among B2B companies, search engine optimization (SEO) is the most popular of 7 identified online marketing strategies, though social media is close behind.
Read MoreB2B Lead Quantity & Quality By Channel, December 2012 [CHART]
4% rated leads generated from print, radio &TV ads as high quality, tied with display/CPM advertising at the bottom of the list of 14 identified channels.
Read MoreMarketing That Prompts Mobile Device Actions, October 2012 [CHART]
TV ads were the No. 2 reason consumers turned to their mobile devices for actions such as brand searches, app downloads or visiting brand sites.
Read MoreHow Online Presence Prompts Physical Visits To Retailers [CHART]
Ninety-one percent of consumers ‘have gone into a store as a result of an online experience.’
Read MoreAmerican Preferences For Ad-Supported Internet Content By Select Demographics, November 2012 [CHART]
Just over one-quarter of 18-64-year-old online Americans are willing to pay a reasonable fee to watch completely advertising & commercial-free content.
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