Digital Advertising
Changes In SMBs' Ad Spending Tactics For 2013 [TABLE]
Of those SMBs who have used mobile advertising, a solid 83% said they were at least somewhat likely to use it again in 2013.
Read MoreTypes Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]
Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.
Read MoreLocal Digital vs Total Ad Spending, 2012 & 2013 [TABLE]
US local digital advertising will reach $24.5 billion in 2013, to take a 25% share of total local ad budgets.
Read MoreSMB Local Advertising Spending By Medium, 2012 vs 2013 [CHART]
SMBs will devote 26.6% of their local ad budgets to newspapers (18.6%) and other print media (8%) this year.
Read MoreSMB Media Ad Buys, January 2013 [CHART]
Newspaper ad expenditures have been on a steady decline for several quarters now, but SMBs still see the local paper as a valuable advertising medium.
Read MoreGlobal Digital Ad Spending Growth By Region & Country, 2011-2016 [CHART]
North America accounts for the greatest share of all digital ad spending, at 39% as of the end of 2012.
Read MoreGlobal Digital Ad Spending, 2010-2016 [CHART]
Worldwide, digital ad spending passed the $100-billion mark for the first time last year and will increase by a further 15.1% in 2013 to $118.4 billion.
Read MoreGlobal Ad Spending Growth By Medium, 2012 vs 2013 [CHART]
Global advertising spending will grow by 4% this year.
Read MoreB2B Online Marketing Tactics, August 2012 [CHART]
B2B marketers said their No. 1 challenge was lack of budget.
Read More10 Most Popular e-Strategy Trends Posts Of 2012 [LIST]
The ten most popular posts this year at e-Strategy Trends, based on the number of page views.
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