Digital Advertising
American Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]
Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.
Read MoreB2B Marketing Channels By Lead Quality, November 2012 [TABLE]
Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO.
Read MoreB2B Marketing Channels By Lead Volume, November 2012 [TABLE]
When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.
Read MoreTop Global B2B Marketing Channels, November 2012 [CHART]
Nearly all B2B marketers surveyed reported maintaining email lists and doing search engine optimization.
Read More2013 Digital Marketing Budget Plans [CHART]
70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.
Read MoreAd Agencies' Changing Media Mix, February 2013 [TABLE]
54% of advertising agencies say their clients are more interested in advertising on TV than any other medium, compared with 30% who feel the same way about digital.
Read MoreTop-Rated Media Brands Of 2012 [TABLE]
Google is the best partner for advertising companies, ousting ABC, last year’s winner, according to a survey of thousands of top-tier advertising (marketing and agency) professionals.
Read MoreGlobal Real-Time Bidding Media Inventory Growth, Q1-Q4 2012 [CHART]
Global real-time bidded (RTB) media inventory grew by 61% year-over-year in Q4 2012.
Read MoreOnline Advertising Revenue Targets, January 2013 [CHART]
7 in 10 online advertisers are more focused on driving direct revenue outcomes from online advertising this year than last.
Read MoreBenefits Of Online vs. Offline Advertising, January 2013 [CHART]
23% of North American marketers said the most important benefit was online advertising was more accurate targeting than offline advertising.
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