Digital Advertising
Top Customer Touchpoints For Local Engagement, February 2013 [TABLE]
Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.
Read MoreLocal Radio Online Ad Revenue, 2003-2013 [CHART]
Radio revenues from local online advertising increased by 22% last year to $370.7 million, slightly outpacing overall local online advertising growth of 20%.
Read MoreAmerican Millennial Teens' Attitudes Toward Offline vs. Online Advertising, February 2013 [CHART]
American teens strongly favor offline over online ads across a variety of measures.
Read MoreBreakdown Of Top Brands Digital Marketing Budgets, December 2012 [CHART]
65% of top US brands reported participating in influencer marketing.
Read MoreGoogle Shopping vs. Amazon Product Ads, Q3 & Q4 2012 [CHART]
In the second half of 2012 (H2), Google Shopping proved 32.8% more cost-effective for advertisers than Amazon Product Ads.
Read MoreMost Effective SMB Marketing Channels, February 2013 [CHART]
The study found that 53% of respondents rated TV ads a top-2 box score on a 10-point scale of effectiveness.
Read MoreSMB Marketing Budgets & Confidence In Competence, February 2013 [CHART]
Email marketing captures an average 15% of SMB marketing budgets.
Read MoreDisplay Advertising Trends, Q4 2011 – Q4 2012 [CHART]
1.4 trillion display ad impressions were delivered in the US in Q4 2012, up almost 6% year-over-year.
Read MoreViewability Of Display Ads, 2012 [CHART]
56% of directly placed ads stayed in-view for at least 1 second in H2 2012, up from 49.9% in H1.
Read MoreMedia Spend Efficiency By Channel, Q4 2012 [CHART]
Social vastly outperforms portals, networks, and exchanges in ad reach efficiency – a measure that refers to their ability to reach exclusive users at the lowest cost.
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