Digital Advertising Archives - Page 46 of 60

US Online Advertising Revenue Share At Major Ad Networks, 2011-2015 [TABLE]

Yahoo!’s share of net US display ad revenues is expected to decline again this year to 7.7%, down from 9% in 2012 and 11% in 2011.

US Online Display Advertising Revenue Growth At Major Ad Networks, 2011-2015 [TABLE]

The 18.1% growth expected this year for US display advertising is down somewhat from more robust rates of increase in 2011 and 2011.

Online Display Advertising Revenues At Major Ad Networks, 2011-2015 [TABLE]

The leader of the pack is Google, with $2.26 billion in net US digital display ad revenues in 2012 and $3.11 billion expected in 2013.

Yahoo!'s Display & Search Advertising Revenues, 2011-2015 [CHART]

eMarketer estimates net US search ad revenues at Yahoo! will grow 7% to $1.23 billion this year, up from $1.15 billion in 2012.

American Local Online & Traditional Ad Spending, 2012-2017 [CHART]

By 2016, more than one in every four local ad dollars will be spent on digital media.

American Online & Traditional Ad Spending, 2012-2017 [CHART]

According to BIA/Kelsey’s March 2013 forecast of US local media ad spending, the role of digital in the local ad market will continue to expand.

Most Influential Ad Type By Age, June 2012 [CHART]

When asked the advertising medium they find most influential in making a purchase decision, 37.2% of American adults singled out TV – almost quadruple the proportion who pointed to the nearest competitor, newspapers (10.6%).

Rich Media Viewability By Vertical, September 2012 [CHART]

63% of rich media ads are viewable.

Measuring ROI For Online Marketing Channels, January 2013 [TABLE]

In January 2013, the greatest percentage of companies reported a good ability to measure the ROI of paid search.

US Local Digital Ad Spending, 2003-2013 [CHART]

Growth in local radio digital ad spend is expected to slow slightly, but still remain in the double digits, as total spending on local digital radio reaches $422.6 million.