Digital Advertising
US Online Advertising Revenue Share At Major Ad Networks, 2011-2015 [TABLE]
Yahoo!’s share of net US display ad revenues is expected to decline again this year to 7.7%, down from 9% in 2012 and 11% in 2011.
Read MoreUS Online Display Advertising Revenue Growth At Major Ad Networks, 2011-2015 [TABLE]
The 18.1% growth expected this year for US display advertising is down somewhat from more robust rates of increase in 2011 and 2011.
Read MoreOnline Display Advertising Revenues At Major Ad Networks, 2011-2015 [TABLE]
The leader of the pack is Google, with $2.26 billion in net US digital display ad revenues in 2012 and $3.11 billion expected in 2013.
Read MoreYahoo!'s Display & Search Advertising Revenues, 2011-2015 [CHART]
eMarketer estimates net US search ad revenues at Yahoo! will grow 7% to $1.23 billion this year, up from $1.15 billion in 2012.
Read MoreAmerican Local Online & Traditional Ad Spending, 2012-2017 [CHART]
By 2016, more than one in every four local ad dollars will be spent on digital media.
Read MoreAmerican Online & Traditional Ad Spending, 2012-2017 [CHART]
According to BIA/Kelsey’s March 2013 forecast of US local media ad spending, the role of digital in the local ad market will continue to expand.
Read MoreMost Influential Ad Type By Age, June 2012 [CHART]
When asked the advertising medium they find most influential in making a purchase decision, 37.2% of American adults singled out TV – almost quadruple the proportion who pointed to the nearest competitor, newspapers (10.6%).
Read MoreRich Media Viewability By Vertical, September 2012 [CHART]
63% of rich media ads are viewable.
Read MoreMeasuring ROI For Online Marketing Channels, January 2013 [TABLE]
In January 2013, the greatest percentage of companies reported a good ability to measure the ROI of paid search.
Read MoreUS Local Digital Ad Spending, 2003-2013 [CHART]
Growth in local radio digital ad spend is expected to slow slightly, but still remain in the double digits, as total spending on local digital radio reaches $422.6 million.
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