Digital Advertising
Marketers' Familiarity With Dark Traffic [CHART]
Sometimes publishers realize they won’t fulfill an audience requirement and resort to purchasing traffic from third parties, also known as dark traffic.
Read MorePublic Relations Transformation [INFOGRAPHIC]
This infographic from MediaMiser highlights what the future of public relations will look like as technology transforms the industry.
Read MoreTop New App Discovery Methods [CHART]
App store search accounts for more than 67% of actual new app discovery.
Read MoreAttitudes Toward Political TV & Online Ads [CHART]
The presidential campaigns have had the most variation in ads served.
Read MoreHow Millennials Discover New Brands [CHART]
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
Read MoreBudget Allocations For Medical Marketing [CHART]
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Read MoreUS Political Ad Spending By Format, 2008-2016 [TABLE]
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
Read MoreMarketing Budgets By Channel [CHART]
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Read MoreMillennials Are Most Influenced Generation By Political Ads Of All Stripes
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Read MoreMost Effective Political Advertising Channels [CHART]
69% of US internet users find TV news to be the most effective political marketing channel.
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