Digital Advertising
Importance Of Ad Personalization By Format, April 2013 [CHART]
35% of US internet users said they would like to receive personalized ads or recommendations online.
Read MoreMedia Spend Channel Efficiency, Q2 2013 [CHART]
During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
Read MoreConsumer Attitudes Toward Irrelevant Website Content, July 2013 [TABLE]
74% of respondents claim to get frustrated with websites when content, offers, ads, and promotions appear that have nothing to do with their interests.
Read MoreGlobal Ad Spending Growth By Medium, Q1 2013 [CHART]
Ad spending on TV around the world grew by 3.5% in Q1, outpacing the aggregate increase of 1.9%.
Read MoreUS Hispanic Ad Spending By Media, 2011 & 2012 [TABLE]
Hispanic ad spending was up 11.1% last year, as US marketers spent nearly $8 billion on major media targeted toward Hispanic consumers.
Read MoreOnline Ad Metrics By Select Industries, 2012 [CHART]
In many cases, the only people with a clear grasp of advertising metrics are in the digital department.
Read MoreIn-App vs. Web Mobile Ad Click Rates, May 2013 [CHART]
Users were about 37% more likely to click on an rich media in-app ad than on a mobile rich media web ad (1.53% vs. 1.12%).
Read MoreTop Definitions Of Native Advertising, June 2013 [CHART]
Nearly all publishers say native advertising is “integration into the design of the publisher’s site and [an ad that] lives on the same domain.”
Read MorePublishers Offering Native Advertising, June 2013 [CHART]
Nearly three-quarters of polled US publishers said that they already offered native advertising on their site, and another 17% said they were considering offering it this year.
Read MoreUS Online Ad Spending Per User, 2000-2012 [CHART]
Online ad spending in the US is growing more rapidly than any other advertising medium, is reaching new heights seemingly with every passing quarter, and has been projected to see double-digit growth again this year.
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