Digital Advertising
Consumer Perceptions Of Online Marketing Channels' Value, October 2013 [CHART]
79% pointed to web personalization as worth the effort.
Read MoreEffectiveness Of Shopper Media, October 2013 [CHART]
Shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites.
Read MoreDisplay Ad Spending Share By Type, 2011-2017 [CHART]
RTB will account for 28% of display ad buying in the US in 2013, while non-RTB programmatic ad buying will make up 25%.
Read MoreReal-Time Bidding Online Display Ad Spending, 2012-2017 [CHART]
RTB for digital display ad spending will reach $3.3 billion in the US in 2013, and see double-digit growth rates through 2017, when it will total $8.5 billion.
Read MoreProgrammatic Display Ad Spending, 2011-2017 [TABLE]
MAGNA GLOBAL estimated that worldwide programmatic ad spending would hit $12 billion this year, with the US accounting for $7.5 billion of that.
Read MoreTop 10 Advertising Sectors By RTB Market Share, H1 2013 [CHART]
Retail is by far the largest advertising sector by real-time bidding market share, outspending other sectors such as auto, financial, telecom, and travel.
Read MoreGlobal eCPM Averages, Q1-Q3 2013 [CHART]
Global eCPM averages remained fairly steady on a quarter-over-quarter basis across display, mobile, and video channels, particularly when compared to trends from prior quarters.
Read MoreBiggest Obstacles Toward Achieving PPC Objectives, October 2013 [CHART]
Almost half of respondents saw increased competition that resulted in higher costs per click as the top obstacle they faced in carrying out PPC campaigns.
Read MoreMost Important PPC Objectives Worldwide, October 2013 [CHART]
Of those that either currently used PPC campaigns, or planned to do so over the following year, 54% named increasing lead generation as the most important objective of their PPC strategy.
Read MoreOffline CPG Sales Life From Cross Media Campaigns By Media Type, 2013 [CHART]
Sales lift during the promotion was highest among those who had viewed the campaign on both TV and digital channels, reaching 12.4%.
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