Digital Advertising
Bot Traffic Problems, January 2014 [TABLE]
59% of agency media buyers see bot traffic’s harmful effects on campaign performance.
Read MoreCPG Brand Selection Influences, 2014 [CHART]
The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.
Read MoreTop Weaknesses Of Internal Marketing Teams [CHART]
Business professionals say they are weakest at finding sponsorships/lead sources (2.0 average sore), creating whitepapers (2.0), and doing analysis (1.9).
Read MoreEnterprise Marketers' Changing Media Mix For Targeting SMBs, January 2014 [CHART]
Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix.
Read MoreGlobal Ad Spending Growth By Medium In 2014 [CHART]
Global ad spending will increase by 5.2% this year, a significant uptick from the predicted growth of 3.2% for 2013, but a slight cut from a prior forecast of 5.4% growth.
Read MoreOnline Video Ad Views, December 2011 – December 2013 [CHART]
Americans watched almost 52.4 billion online videos from desktops and notebooks in December 2013, surpassing the 50 billion mark for the first time on record.
Read More2014 Marketing Technology Landscape [INFOGRAPHIC]
This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.
Read MoreGlobal Online Travel Ad Revenues By Site, 2012 vs 2013 [TABLE]
Travel metasearch sites are influencing the marketplace for digital travel shopping and booking,
Read MoreTop Influences Over Holiday Shopping, January 2014 [CHART]
48% said online ratings and reviews frequently or always influenced their online purchases, and 37% said the same about their in-store purchases.
Read MoreUS Online Ad Spending Share By Industry & Objective, 2013 [TABLE]
Spending by some verticals—including travel and retail—skewed much more heavily toward direct-response advertising.
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