Digital Advertising
US Radio Ad Revenues, 2006-2018 [CHART]
BIA/Kelsey notes that radio revenue was mostly flat last year, a result consistent with the Radio Advertising Bureau’s calculations.
Read MoreOnline Ad Spending In Spain, 2011-2017 [CHART]
The estimates for 2013 digital ad spending from IAB Spain align closely with eMarketer’s calculation of $1.15 billion.
Read MoreOnline Ad Spending Share In Spain By Format, 2013 [CHART]
Spending on mobile ads amounted to just 4.5% of all digital expenditure in 2013, or €39.9 million ($53.2 million).
Read MoreOnline Ad Spending In Spain By Format, 2013 [TABLE]
IAB Spain predicted that digital ad spending would rise between a modest 1% and 3% this year as interactive ads continue to prove their value to hard-pressed marketers.
Read MoreOnline Ad Campaign In-Target Rates By Vertical, Q1 2014 [CHART]
In-target rates range from a high of 61% for computer/technology advertisers to a low of 41% for consumer goods campaigns.
Read MoreChannels Marketers Use For Real-Time Marketing, February 2014 [CHART]
Social media was still the top channel respondents used for real-time marketing, cited by 48%.
Read MoreChannel ROI Ratings, April 2014 [CHART]
This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).
Read MoreTop Reasons Brits Have Heightened Concern For Online Privacy, December 2013 [CHART]
The top reason for the increase in digital privacy concerns was Businesses Sharing My Personal Information With Other Companies, cited by 60%.
Read MoreChange In Measured Ad Spend By Medium, 2012 vs 2013 [CHART]
Overall, TV media spend was basically flat (-0.1%) from 2012, as an off-year for P&O spending was offset by increased ad spending on sports.
Read MoreUS Millennials' Most Influential Advertising Medium, March 2014 [CHART]
Not only are young TV viewers in some cases actually watching more TV, but youth are also most likely to say that TV ads influence the way they perceive and value a brand.
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