Digital Advertising
US Travel Industry Online Ad Spending By Channel, 2014 [CHART]
Mobile spending will make up 35.5% of the US travel sector’s $4.15 billion in digital ad investments in 2014 as travel marketers make changes to deal with high mobile device usage.
Read MoreUS Travel Industry Online Ad Spending By Objective, 2014 [CHART]
Nearly three-quarters of the US travel industry’s digital spending in 2014 will be devoted to direct-response objectives, as opposed to branding efforts.
Read MoreUS Travel Industry Online Ad Spending, 2012-2018 [CHART]
In 2014, the majority of the US travel industry’s digital ad spending will come from a handful of online travel agencies.
Read MoreUS CPG & Consumer Products Online Ad Spending By Channel, 2014 [CHART]
CPG’s share of spending on mobile is on the low end—just 7.9% of total mobile spending—compared with other industries such as retail, financial services and automotive.
Read MoreUS CPG & Consumer Products Online Ad Spending By Objective, 2014 [CHART]
US digital ad spending on branding will make up 65% of total budgets vs. 35% for direct response.
Read MoreUS CPG & Consumer Products Online Ad Spending, 2012-2018 [CHART]
US CPG and consumer products industry’s advertising spending on digital media will hit $4.20 billion in 2014.
Read MoreUS Radio Revenues, Q1 2014 [CHART]
Radio revenues were flat year-over-year in Q1 at about $3.8 billion, the 5th-consecutive quarter of flat performance.
Read MoreUS Online Ad Spending By Industry & Channel, 2014 [TABLE]
Mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry.
Read MoreUS Online Ad Spending Share By Industry & Objective, 2014 [TABLE]
US advertisers will collectively spend upward of $50 billion on digital advertising in 2014.
Read MoreEngagement & Impact Of Mobile Ads In UK, January 2014 [TABLE]
Because UK mobile internet users spend so much time with apps, it comes as no surprise to learn that in-app ads are the most commonly seen.
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