Digital Advertising
Top 10 European Countries By Online Ad Revenues, 2013 [CHART]
Online advertising spending in Europe rose 11.9% last year to total $36.4 billion.
Read MoreUS Telecoms Online Ad Spending By Objective, 2014 [CHART]
Telecom is in line with US industry averages when it comes to the mix between direct-response and brand-driven advertising.
Read MoreUS Telecoms Online Ad Spending, 2012-2018 [CHART]
One of the reasons for telecom’s relatively slow growth curve is its reliance on search, which will lose share to video and rich media over the next several years.
Read MoreOnline Ad Spending Estimates By Industry, May 2014 [CHART]
Almost 6 in every 10 dollars spent on digital ads this year have a direct response objective.
Read MorePrimary Way In Which Online Revenues Will Improve For Publishers, May 2014 [CHART]
53.0% of the US adult population will read a print publication this year, with 50.0% reading newspapers in hard copy.
Read MoreUS Consumer Electronics Online Ad Spending By Device, 2014 [CHART]
eMarketer expects 33% of the industry’s digital ad spending to go to mobile in 2014.
Read MoreUS Consumer Electronics Online Ad Spending By Objective, 2014 [CHART]
The computing and consumer electronics industry players will spend 54% of digital advertising dollars, or $2.05 billion.
Read MoreUS Consumer Electronics Online Ad Spending, 2012-2018 [CHART]
Digital advertising spending by the US computing products and consumer electronics industry will reach $3.80 billion this year, and that figure will increase to $6.01 billion by 2018.
Read MoreUS Health Care & Pharmaceuticals Online Ad Spending By Device, 2014 [CHART]
Health and pharma companies will spend just $373 million, or 26.5% of total digital ad spending.
Read MoreUS Health Care & Pharmaceuticals Online Ad Spending By Objective, 2014 [CHART]
Though search as a direct-response tactic is used for direct-to-consumer and healthcare provider marketing, a significant amount is also spent to raise awareness about conditions, products and services.
Read More