Digital Advertising
Types Of Ads Consumers Believe Will Disappear In 10 Years, August 2014 [TABLE]
29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.
Read MoreForecast: Auto Manufacturer Ad Spend Share For 2015 [CHART]
Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.
Read MoreB2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]
41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.
Read MoreB2B Media Revenues, Q1-Q2 2014 [CHART]
B2B media industry revenues grew by just 0.4% year-over-year in Q2 to reach $6.31 billion.
Read MoreGlobal Ad Spend Share Forecast, 2013 vs 2016 [CHART]
Mobile is the fastest-growing advertising medium around the world.
Read MoreMarketing Channel Integration, October 2014 [CHART]
On average, only 45% of digital marketers integrate any two channels.
Read MoreLuxury Display Ad Metrics vs Global Benchmark Averages By HTML5 Format, H1 2014 [TABLE]
In the realm of HTML5 formats, expandable and polite formats alike performed better for luxury brands than average in terms of CTRs.
Read MoreGlobal Website Revenue Sources By Industry, July 2014 [CHART]
When it came to website revenues, organic search was the top source across all industries except media and entertainment.
Read MoreUS Online Ad Revenue Share By Format, 2013-2014 [CHART]
Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.
Read MoreConsumer Magazines’ Revenue Sources, October 2014 [CHART]
The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year.
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