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Demographics

How Generations Watch Online Videos [INFOGRAPHIC]

Infographic: Generations Watching Online Video

YouTube is the most popular channel among all generations for product review videos.

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64% Of Content Marketing Plans Built On Buyer Persona Strategy [CHART]

Chart: Content Marketing Plans and Buyer Persona Strategy

Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.

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Demographics Of US Book Readers [CHART]

Chart: Demographics of Book Readers

The percentage of American adults who read books has remained relatively unchanged in the past few years.

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Americans' Historic Touchstones By Political Party [TABLE]

Table: Americans' Historic Touchstones By Political Party

The events in American history named by Republicans and Democrats overlap substantially, and differences between the two parties are primarily a matter of degree.

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American Cultural Divide: 3 TV Shows' Popularity By Geography [MAPS]

Map: Empire Popularity In US

The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.

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88% Of Americans Say Fake News Causes Confusion [CHART]

Chart - Fake News Confusing Americans

64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.

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Generation X Purchase Influences, 2014 & 2016 [CHART]

Chart: Generation X Purchase Influences - 2014-2016

Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.

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Social Media Post Content by Age [TABLE]

Table: Social Media Post Content by Age

More than 3 in 4 American adults engage in social media in some way.

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Demographics of Messaging App Users

Table: Demographics of Messaging App Users

Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).

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Demographics Of Pinterest Users

Table: Demographics of Pinterest Users

Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.

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